Paid Media Manager

Responsibilities

• Lead end-to-end execution and optimization of paid media campaigns including SEM, Social, Display, and Video
• Implement advanced bidding strategies calibrated for ROAS and Customer Lifetime Value
• Design sophisticated audience segmentation to scale high-value customer cohorts
• Develop and execute a robust testing roadmap including A/B and incrementality tests
• Act as technical lead and mentor for the Retail Media team
• Conduct deep-dive analytics to provide actionable insights on customer profitability

Requirements

• Degree in Marketing, Statistics, Mathematics, or Computer Science
• 5-7+ years of hands-on experience in a paid advertising role
• Proven experience in a large-scale, fast-paced e-commerce environment
• Google Ads and Google Analytics certifications
• Account management experience
• Expert-level proficiency with Google Ads suite and Meta Ads
• Proficiency with Google Marketing Platform (SA360, DV360)
• Experience with Mobile App Marketing (Acquisition and Retention)

About the Company

takealot.com is South Africa's leading online retailer, a dynamic and hyper-growth company focused on being the leading e-commerce company in Africa.