Paid Media Digital Marketing Intern

Responsibilities

• Support the execution and optimization of Paid Media campaigns across platforms such as Meta and Google
• Analyze campaign performance and generate actionable insights
• Monitor key performance indicators (KPIs) including CTR, CPC, and conversion rates
• Prepare regular performance reports
• Collaborate on A/B testing and continuous campaign improvements
• Work closely with internal teams such as CRM and Social Media

Requirements

• Active student currently enrolled in a Marketing degree program
• Expected graduation date must be after July 2027
• Intermediate to advanced proficiency in English
• Basic to intermediate skills in Microsoft Excel
• Analytical mindset with an affinity for working with data and numbers
• Proactive attitude with a strong desire to learn and contribute ideas
• High level of organization and attention to detail

Benefits

• Comprehensive health and wellbeing plans
• Work-life balance initiatives
• Transportation support
• Flexible vacation days with additional incentives
• Access to online learning platforms and personalized growth programs
• Opportunities for internal career progression and professional development

About the Company

British American Tobacco (BAT) is a global multi-category consumer goods company. We are committed to building "A Better Tomorrow" by evolving our business and driving innovation through emerging technologies and complex data. We pride ourselves on being a Global Top Employer that fosters an inclusive, collaborative, and transformative environment.