Paid Marketing Specialist

About the Company

At SelfPublishing.com, we help people turn their ideas into published books and those books into lasting impact. With over 7,000 authors in 90+ countries, we are on a mission to help 100,000 authors publish by 2035.

Responsibilities

• Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
• Manage budgets, pacing, and bidding strategies to hit KPIs
• Write high-converting ad copy that grabs, hooks, and sells
• Collaborate with design and video teams to create compelling creative assets
• Analyze campaign data daily including CTR, CVR, ROAS, and CPA
• Use GA4, ad platforms, and heatmaps to inform optimizations

Requirements

• 3+ years of hands-on paid media experience with a direct response focus
• Proven results managing $60K+/month in ad spend
• Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
• Strong copywriting skills for high-converting ad copy
• Sharp analytical skills and ability to interpret dashboards

Preferred Qualifications

• Experience in EdTech, SaaS, or high-growth startups
• Agency background managing multiple client accounts
• Familiarity with ClickFunnels, WebinarJam, or HubSpot
• Passion for books, learning, and personal development

Benefits

• Salary range of $47,000 – $70,000 annually
• Medical, dental, and vision coverage
• Paid Time Off (PTO) and paid holidays
• Monthly self-care stipend