Paid Digital Marketing Manager

Responsibilities

• Execute day-to-day campaigns across paid digital channels including Google Ads, Microsoft Ads, LinkedIn, display, and programmatic retargeting
• Manage and optimize budget allocation to support pipeline contribution, cost per lead, and return on ad spend
• Support organic social media activity on LinkedIn to build audience engagement and brand visibility
• Build, test, and optimize campaign creative, audience targeting, and landing page experiences to improve conversion rates
• Monitor paid channel performance in response to shifting buyer behavior driven by AI search and emerging digital trends
• Partner with Marketing Operations to ensure accurate UTM tracking, attribution, and reporting within HubSpot and Salesforce
• Collaborate with Revenue Marketing teams to align paid programs with ABM account lists and global pipeline priorities
• Conduct regular competitive analysis across paid search and social to identify market gaps and opportunities

Requirements

• 3+ years of hands-on paid digital marketing experience in a B2B SaaS or technology company
• Proficiency in Google Ads and LinkedIn Campaign Manager, including experience with Microsoft Ads
• Experience supporting both organic and paid social media programs in a B2B context
• Strong analytical skills with experience working with performance dashboards and interpreting attribution data
• Experience using HubSpot and Salesforce for lead tracking and funnel reporting
• Fluency in English (written and spoken)
• Ability to work effectively across time zones as part of a globally distributed team

Preferred Qualifications

• Experience in GRC (Governance, Risk, and Compliance), compliance, or enterprise SaaS industries
• Understanding of how AI is reshaping digital discovery, including AEO and GEO trends

About the Company

Mitratech is a proven global technology partner for corporate legal, compliance, risk, and HR teams. We provide innovative solutions that help professionals manage complex workflows and drive measurable impact through digital excellence.