Paid Channel Performance Intern

Responsibilities

• Run and oversee overall paid channel performance campaigns
• Create and optimize Google Ad campaigns (SEM)
• Create and optimize Social Ads including Facebook, Instagram, and TikTok Ads
• Regularly review and optimize advertising campaigns for positive ROAS
• Supervise paid listings on third-party websites and media partners
• Supervise performance trackers and measure all marketing campaigns
• Review paid channel analytics reports and recommend optimization action plans

Requirements

• Degree in Marketing communications or equivalent
• Proficiency in spoken and written English
• Proficiency with Microsoft Excel, Google Sheets, and data analytics tools
• Proficiency with digital marketing tools such as Google Analytics, Appsflyer, and Google Tag Manager
• Proven track record for managing significant ad spend
• Experience in the financial industry or fintech is highly valued

Preferred Qualifications

• Detail-oriented with the ability to see the big picture
• Ability to process and derive actionable conclusions from big data
• Excellent project management and stakeholder management skills
• Entrepreneurial mindset and business acumen