Paid Advertising Strategist

Responsibilities

• Own the full execution and performance of paid social and paid media campaigns across platforms including Meta, LinkedIn, Google, YouTube, and Bing
• Manage client budgets and provide expert advice on budget allocations to drive growth
• Lead campaign optimizations, including keyword research, ad copy development, and bid management
• Deliver weekly client progress recaps, providing actionable insights and forward-thinking strategic recommendations
• Execute end-to-end performance reporting, leveraging data to tell a compelling story to stakeholders
• Collaborate with account leadership to evolve media mix strategies and integrate with the broader marketing funnel
• Utilize AI technologies and proprietary tools like the Nova ecosystem to enhance business processes and campaign efficiency

Requirements

• 2-3 years of digital marketing experience, including 1-2 years in an agency setting
• Minimum 2 years of experience in Direct Response marketing (E-commerce, Lead Gen, or B2B)
• Minimum 2 years of hands-on experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing (SEM)
• Proficiency in Google Analytics and Google/Microsoft Office Suite
• Advanced proficiency in spoken and written English
• Strong understanding of full-funnel marketing and the eCommerce model

Preferred Qualifications

• Experience with Performance Max, Standard Shopping, or YouTube Ads
• Experience managing Display Advertising or Local campaigns
• Ability to navigate complex marketing landscapes and adapt strategies to achieve results

About the Company

Power Digital is a tech-enabled growth firm operating at the intersection of marketing, consulting, and data intelligence. We help leading and emerging companies ignite revenue and brand recognition through a suite of services including SEO, Paid Media, Social Media, and more. Driven by our proprietary technology, nova, we challenge traditional measurement through meticulous testing and data science to deliver irrefutable value for our clients.