Paid Ads Specialist

Responsibilities

• Develop and execute paid advertising strategies aligned with business goals
• Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
• Conduct audience research, keyword analysis, and targeting strategy
• Create, test, and optimize ad creatives, copy, and landing pages
• Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
• Run structured A/B tests and use automation features like Performance Max
• Track and analyze campaign performance across platforms
• Prepare weekly and monthly performance reports with actionable insights

Requirements

• Proven experience managing paid ad campaigns (Google Ads and Meta required)
• Strong understanding of PPC metrics, attribution models, and conversion tracking
• Hands-on experience with Google Analytics and Google Tag Manager
• Strong analytical skills with the ability to make data-driven decisions
• Excellent communication, organization, and project management skills
• Comfortable working remote during U.S. business hours

Preferred Qualifications

• Experience with YouTube, LinkedIn Ads, and TikTok Ads
• Familiarity with automation tools, scripts, and dynamic campaigns
• Experience with landing page optimization and funnel strategy
• Experience managing ad budgets of varying sizes
• Knowledge of remarketing and multi-touch attribution