Owned Media Lead

Responsibilities

• Plan and optimize CRM communications across email, push, SMS, and WhatsApp
• Build data-driven automated customer journeys using the marketing automation platform
• Oversee global email and push activities to align local and global communications
• Use customer segmentation and personalization to improve conversion and membership growth
• Support SEO actions and coordinate owned media with paid and earned campaigns
• Collaborate with production, commercial, and membership teams on campaign execution and local activations

Requirements

• Degree in marketing, communications, business, or related field
• Experience in CRM or media planning
• Knowledge of email, app, and digital channel management
• Strong analytical and data interpretation skills
• Proficiency with campaign tracking and reporting tools
• Excellent communication and stakeholder management skills
• Retail or e-commerce experience preferred

About the Company

H&M is a global fashion retailer focused on inclusive, values-driven teamwork and career growth.