Owned Media Graduate

Responsibilities

• Help drive the Owned Media Excellence agenda by executing strategies to increase organic traffic and engagement across brand websites.
• Drive the utilization of Virtual Try-On (VTO) and other online services by identifying improvements to enhance user experience.
• Lead keyword research, competitive analysis, and technical SEO/GEO audits to optimize website content and architecture.
• Collaborate with content teams to create SEO/GEO-optimized content, including blog posts, articles, and interactive experiences.
• Work with developer teams to ensure seamless website updates for new product launches and promotions.
• Monitor, analyze, and report on KPIs related to website traffic, GEO performance, and VTO usage.
• Partner with brand, IT, and eCommerce teams to maximize the impact of owned media efforts.

Requirements

• Recent graduate with a Bachelor's or Master's degree in Marketing, Business Management, Business Analytics, or a related field.
• Fluency in one Nordic language and English.
• Strong understanding of SEO, content marketing, and web analytics.
• Experience with data analysis and interpretation using tools like Google Analytics and Google Search Console.
• Well-organized, structured, and a strong self-starter with a can-do attitude.
• Ability to thrive in a dynamic, fast-paced, and complex matrix organization.
• Genuine interest in the beauty industry and L’Oréal’s brands.

Benefits

• Comprehensive training, mentorship, and coaching leadership.
• Individual career development plans.
• Competitive benefits and modern office environments.
• Opportunities to work in a dynamic, international environment within a leading beauty tech company.

About the Company

L’Oréal is a global leader in beauty and beauty tech, with over 90,000 employees across 150 countries. Our Consumer Products Division is dedicated to making high-quality, effective, and affordable beauty solutions accessible to everyone, everywhere through beloved household brands.