OTC & Wellness Expert Lead - MEA

Responsibilities

• Own and evolve the MEA OU OTC & Wellness Expert portfolio strategy, translating business ambition into clear category roles and growth initiatives.
• Lead market, shopper, and HCP insight generation to identify growth opportunities and define value propositions.
• Develop brand positioning, strategic narratives, and campaign architecture for HCP and patient communication.
• Drive launch excellence and lifecycle management by leading cross-functional launch squads and building evidence-based claims.
• Design and execute omni-channel HCP activation strategies across digital, CRM, in-clinic, and scientific events.
• Enable the sales organization through training, coaching, launch playbooks, and high-impact promotional tools.
• Manage the portfolio budget and performance, allocating resources to maximize ROI and defining KPIs for activation effectiveness.

Requirements

• 12+ years of marketing or brand management experience within Consumer Healthcare or Pharma.
• Masters in business or an equivalent qualification.
• Proven experience in HCP-centric strategy and execution.
• Experience working effectively with cross-functional stakeholders and leaders.

Preferred Qualifications

• Demonstrated ability to build end-to-end brand/portfolio strategies and deliver against ambitious growth targets.
• Strong track record in omni-channel campaign planning and measurement, including content strategy and agency management.
• A blend of thought leadership and execution excellence.

About the Company

Haleon is a purpose-driven, world-class consumer company dedicated to putting everyday health in the hands of millions. Our trusted portfolio includes leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. We combine deep human understanding with trusted science to deliver better everyday health with humanity.