V
Posted 2 days ago
Optimization Analyst
VMLOptimization Analyst
Requirements
Website user behavior research, AI tool integration, UX/CX knowledge, Data Analysis, Website architecture understanding, Advanced English
Skills
A/B TestingUI/UX DesignData Analysis
About the role
Responsibilities
- Conduct research to gain insights into user behavior on websites
- Locate and obtain necessary data including behavioral, VOC, transactional, and demographic data
- Ideate and design A/B tests and content targeting to improve website engagement and conversions
- Utilize Adobe Target to set up A/B tests and content targeting
- Monitor ongoing tests, analyze results, extract insights, and define next steps
Requirements
- Experience in research and analysis of website user behavior
- Ability to integrate AI tools for research purposes
- Knowledge of UX and CX principles
- Proficiency in Data Analysis
- Understanding of website architecture
- Advanced English (technical reading)
About the Company
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients like Microsoft, Coca-Cola, and Nestlé.
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VML · Mexico City
