Optimisation Manager

Responsibilities

• Execute daily site optimisation and rapid iteration updates
• Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns
• Coordinate with copywriters, designers, developers, and paid media teams
• Monitor live performance, identify issues, and surface conversion opportunities
• Translate test results into actionable recommendations and weekly reports
• Manage audience segments and ensure tracking/tagging accuracy
• Act as a super-user for optimisation, analytics, and CMS platforms

Requirements

• Experience with optimisation and A/B testing tools such as Optimizely, VWO, or Adobe Target
• Proficiency with web analytics tools such as GA4, Adobe Analytics, or Amplitude
• Experience editing and publishing in enterprise CMS platforms
• Familiarity with CDPs such as Segment or Tealium
• Basic understanding of HTML, CSS, and JavaScript
• Strong analytical thinking and attention to detail
• Comfortable working in agile, fast-paced delivery cycles
• Excellent communication and cross-functional collaboration skills

Benefits

• Training opportunities
• Medical insurance
• Dental insurance
• Meal cards
• Social events
• Family-friendly policies
• Retail discounts

About the Company

VML is a global creative company within WPP, focused on brand experience, customer experience, and commerce. Its Enterprise Solutions team helps leading brands deliver digital experiences across marketplaces, retailers, D2C, B2B, and social platforms.