Optimisation Manager

Responsibilities

• Execute and manage the weekly site optimisation roadmap and RIO framework
• Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns
• Coordinate with copywriters, designers, developers, and Paid Media teams for asset production
• Monitor real-time analytics to identify performance drops, bugs, or conversion opportunities
• Synthesize test data into actionable recommendations and weekly performance reports
• Manage dynamic audience segments using Customer Data Platforms (CDPs)
• Administer site optimization, analytics, and CMS platforms
• Ensure correct implementation of tracking codes and analytics tags

Requirements

• Proven experience with optimization and A/B testing software (e.g., Optimizely, VWO, Adobe Target)
• Proficiency in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude)
• Experience with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, Shopify)
• Familiarity with Customer Data Platforms (e.g., Segment, Tealium)
• Foundational understanding of HTML, CSS, and JavaScript
• Experience working in agile sprint cycles

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients including Microsoft, Nestlé, and Coca-Cola.