Online Marketing Manager

Responsibilities

• Develop, implement, and continuously improve performance-based online marketing campaigns
• Create independent campaign strategies, advertising messages, headlines, and ad copy
• Define advertising budgets and manage budget controlling
• Develop creative briefings for the copy, media, and graphic teams
• Ensure end-to-end tracking from advertisement to CRM
• Generate weekly performance reports and conduct market and competitor research
• Manage and optimize campaigns within advertising managers to ensure high lead quality

Requirements

• Several years of proven experience in campaign management on the Meta platform
• Very good knowledge of tracking tools such as GA4, Onetrack, or GTM
• Strong analytical and numerical skills with a high affinity for data
• Proficiency in spreadsheet software like Excel or Google Sheets
• Ability to take full responsibility for campaign results, timelines, costs, and quality standards

About the Company

BV Bestseller Verlag GmbH supports companies in becoming even more successful in marketing and sales. We offer a dynamic environment where creativity is valued and team members have the opportunity to grow through regular participation in professional seminars.