Omnichannel Marketing Lead

Responsibilities

• Plan, design, and execute omnichannel marketing campaigns for the Japanese market
• Optimize global marketing strategies to create consistent player experiences in Japan
• Build cohesive campaign stories across Web, CRM, mobile apps, consoles, and LINE
• Lead end-to-end campaign lifecycles from planning to execution, measurement, and improvement
• Analyze player behavior and insights to propose and implement data-driven improvements
• Coordinate with Japanese and global stakeholders to manage priorities and project risks

Requirements

• 3+ years of digital marketing experience in the Japanese market
• Experience planning and operating digital channels such as Web and CRM
• Project management experience handling multiple concurrent projects
• Proven ability to drive initiatives based on KPIs from planning through to verification
• Deep understanding of or interest in the Japanese gaming market and player behavior
• Strong communication skills to collaborate with internal and external stakeholders
• Native-level Japanese proficiency

Preferred Qualifications

• Experience executing marketing initiatives for the Japanese market within a global company
• Experience in omnichannel or lifecycle marketing
• Experience combining content marketing/editorial with data analysis
• Business-level English proficiency for meetings, emails, and documentation

About the Company

PlayStation is a global leader in entertainment, producing the PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, and PlayStation®Plus.