
Posted 17 hours ago
Offline Media Planner
Publicis GroupeOffline Media Planner
Requirements
Degree in Media, Advertising, Communication, or Marketing, Interest in offline communication and TV, Proficiency in Excel, English fluency, Analytical skills, Teamwork skills
Skills
ExcelMarketing
About the role
Responsibilities
- Support competitive analysis for clients using media monitoring tools (e.g., Fusion, Nielsen, AdIntel) to understand market positioning and competitor investments
- Assist in uploading and updating media plans via dedicated tools (e.g., AdBox), monitoring budgets, and verifying investment allocation
- Support the booking of offline media spaces (TV, radio, and print) and manage confirmations for broadcasting and publication
- Coordinate with advertising agencies to collect and transmit necessary information regarding media materials
- Collaborate with creative agencies to ensure the correct delivery of advertising materials in compliance with deadlines
Requirements
- Academic background in Media, Advertising, Communication, Marketing, or related disciplines
- Strong interest in offline communication, with a specific focus on TV media
- Proficiency in Microsoft Excel
- Fluency in English
- Analytical mindset with high attention to detail
- Excellent interpersonal skills and a predisposition for teamwork
- Proactive attitude, curiosity, and a strong desire to learn
Benefits
- Continuous development through personalized training and growth paths
- A collaborative and innovative work culture with stimulating projects
- Focus on people care, including initiatives for physical and mental well-being
About the Company
Publicis Groupe is a global leader in marketing, communication, and digital transformation. Founded in 1926, the group acts as a strategic partner for brand growth, offering integrated solutions across creativity, media, production, and business transformation.
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Publicis Groupe · Milan
