Offline Media Marketing Manager

Responsibilities

• Develop, manage, and optimize campaigns across offline media channels including linear TV, CTV/OTT, radio, podcasts, and direct mail
• Own the end-to-end campaign lifecycle from strategy and media planning to measurement and optimization
• Design and execute test-and-learn experiments such as A/B tests, geo-lift studies, and incrementality analyses
• Monitor campaign performance and profitability to provide actionable data-driven recommendations
• Analyze channel-level data to build comprehensive performance reports covering ROAS, CPA, and brand lift
• Collaborate with Creative and Content teams to develop tailored scripts and assets for offline channels
• Stay updated on emerging media trends like programmatic TV and personalized direct mail

Requirements

• 5–8 years of experience planning, buying, and optimizing offline media channels
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
• Proven track record of driving customer acquisition and brand lift through offline channels
• Strong understanding of measurement methodologies like matched market analysis and incrementality testing
• Proficiency with CRM platforms (Salesforce) and Google Analytics
• Ability to translate complex data into clear business recommendations
• Experience marketing to small business owners is a plus

Preferred Qualifications

• Familiarity with the intersection of offline and digital media
• Ability to leverage AI tools for research, analysis, or reporting workflows

Benefits

• Competitive base salary and annual incentive compensation up to 10%
• Comprehensive medical, dental, and vision insurance
• 401K with 25% match up to 6% of annual salary
• Paid maternity and parental leave
• Tuition reimbursement up to $5,000 annually
• Lifestyle Spending Account and Flexible Spending Account
• Paid time off and sick time

About the Company

Kapitus is a reliable name in small business financing, acting as both a direct lender and a marketplace. Their mission is to help small business owners grow by providing tailored, transparent, and ethical financing solutions.