New Markets Growth

About the Company

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system.

Responsibilities

• Own customer acquisition targets across new markets including new geographies, regulated utility partnerships, and homebuilder partnerships
• Build repeatable processes and marketing playbooks to enable scaling into new markets
• Design and run structured growth experiments across the funnel
• Translate performance data into decision-making to prioritize growth initiatives
• Ensure brand and value proposition consistency across new markets and strategic partner channels

Requirements

• 3–10+ years of hands-on growth experience
• Direct ownership of customer acquisition targets in a consumer or consumer-adjacent business
• Experience operating in early-stage or unstructured environments
• Ability to work cross-functionally with biz ops, design, sales, and product
• Data-fluency connecting ad platform performance, on-site behavior, and CRM outcomes

Preferred Qualifications

• Marketing and management consulting experience