Mobile Growth Specialist

Responsibilities

• Own end-to-end attribution and tracking, ensuring SDK integrations and conversion events are correctly configured across AppsFlyer, Firebase, and ad platforms.
• Maintain and audit the measurement stack, including debugging postback issues and managing SKAdNetwork configurations.
• Plan, launch, and optimize paid user acquisition campaigns on platforms such as Meta, Google, Apple Search Ads, TikTok, and Snapchat.
• Build and execute lifecycle and winback programs using CRM and messaging tools to improve user retention.
• Manage budget allocation and develop performance reporting dashboards to track retention, engagement, and downstream value.
• Research and test new channels, tools, and creative messaging to drive app downloads and engagement.

Requirements

• 2–4 years of hands-on growth, performance, or lifecycle marketing experience, ideally for a consumer app.
• Direct, working knowledge of an MMP (AppsFlyer preferred) and Firebase.
• Strong understanding of mobile attribution, including event flows and postbacks.
• Proficiency with privacy-driven measurement, including SKAdNetwork and conversion value mapping.
• Experience running paid campaigns across major advertising platforms.
• Exposure to CRM and lifecycle messaging platforms.
• Ability to work with data analytics tools such as Amplitude or Tableau.

Benefits

• Employer-sponsored medical, dental, and vision insurance.
• Paid vacation, sick time, and company holidays.
• 401K plan.
• Company-provided and supplemental life insurance.
• Employee Assistance Program (EAP) covering counseling and legal/financial matters.
• Paid "Spirit days" for community volunteering.

About the Company

iHeartMedia is America's #1 audio company, reaching 90% of Americans every month. As the largest podcast publisher and the #1 streaming radio digital service in the country, we lead the audio revolution through innovation in broadcasting, digital streaming, and ad technology.