Meta Ads Specialist

About the Company

Founded in 2015, Propzilla is a trusted name in premium and luxury real estate consulting across India’s fastest-growing cities. We specialize in high-end residential properties, partnering with leading developers to offer exclusive projects that combine lifestyle elevation with strong investment potential.

Responsibilities

• Plan, create, launch, and manage Meta advertising campaigns for residential and commercial real estate projects
• Develop lead generation, awareness, remarketing, and conversion campaigns
• Build and optimize custom audiences, lookalike audiences, and retargeting campaigns
• Collaborate with designers and content teams to develop ad creatives, videos, and copy
• Monitor lead quality, cost per lead (CPL), and optimize campaigns for conversion rates
• Track KPIs including CTR, CPC, ROAS, and Lead-to-Site Visit Ratio
• Implement and manage Meta Pixel, Conversion API (CAPI), and event tracking
• Troubleshoot tracking and attribution issues

Requirements

• 2+ years of hands-on Meta Ads (Facebook & Instagram) experience
• Proven experience in the Real Estate industry
• Strong expertise in Lead Generation campaigns
• Hands-on knowledge of Meta Pixel and Conversion API (CAPI)
• Experience with Custom Audiences, Lookalike Audiences, and Retargeting
• Proficiency with Meta Ads Manager and campaign reporting
• Understanding of CRM integration and lead tracking

Preferred Qualifications

• Experience with CRM integrations such as Salesforce, HubSpot, Zoho, or LeadSquared
• Experience with Landing Page Optimization
• Experience managing WhatsApp Lead Campaigns and Video/Reel Campaigns