Merchandiser and Content

About the Company

Affordplan is a category leading healthcare payment platform. Affordplan’s product Swasth enables its partner hospitals to drive more engaging patient life cycles while helping patients save on their medical bills. Affordplan works with 100+ hospitals across the country and is present in 20+ cities.

Responsibilities

• Own the layout, hierarchy, and content across home page, PLPs, and PDPs
• Coordinate weekly refreshes of banners, collections, and seasonal promotions
• Plan and publish editorial content, buying guides, bundles, and health-driven themes
• Integrate blog, video, influencer content, and wellness advice across the shopping journey
• Work with the design team to create banners, campaign assets, and email creatives
• Track user engagement, scrolls, bounce rates, CTRs, and conversions
• A/B test placements, creatives, product arrangements, and content blocks

Requirements

• Bachelor’s degree; specialization in marketing or e-commerce preferred
• 3–6 years of experience in e-commerce merchandising, digital marketing, or content
• Experience in beauty, wellness, D2C, or fashion preferred
• Proficiency with basic Figma, Canva, and Excel
• Strong aesthetic eye and ability to guide design for performance
• Analytical skills to derive insights from data

Preferred Qualifications

• Experience in D2C or wellness sectors