Member Activation Manager, Cancer & Infusions

Responsibilities

• Lead proactive, multi-channel outreach (phone, email, mail) to newly identified members diagnosed with cancer or referred for infusion therapy
• Clearly articulate the value of Lantern's navigation program and address barriers to enrollment
• Achieve and exceed monthly activation targets across assigned client book of business
• Develop and refine member activation playbooks, outreach scripts, and engagement sequences
• Partner with outbound and clinical teams to ensure seamless warm handoffs
• Define and maintain data standards, segmentation frameworks, and audience management practices
• Collaborate with Analytics, Product, and Engineering teams to optimize outreach and tooling

Requirements

• 5–8 years of experience in member engagement and activation, patient navigation, care coordination, or health plan operations
• Proven track record of meeting outreach and engagement performance targets in a metrics-driven environment
• Exceptional verbal and written communication skills with high empathy
• Proficiency with CRM platforms such as Salesforce or HubSpot
• Hands-on expertise with enterprise MarTech platforms and CDP platforms
• Experience with member or customer data management, including segmentation and audience building
• Experience working within a health tech startup, digital health company, or value-based care organization
• Familiarity with HIPAA and PHI handling best practices

Preferred Qualifications

• Experience supporting both B2B and B2C marketing programs
• Familiarity with healthcare navigation, specialty benefits, or Centers of Excellence ecosystems
• Clinical background or certification (e.g., RN, LPN, CNA, CHW)
• Salesforce Marketing Cloud and Data360 experience
• Strong instincts for process design and building scalable systems

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

About the Company

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces.