Medical Digital & Activation Manager

Responsibilities

• Translate medical omnichannel needs into a digital roadmap and deliver projects in cooperation with digital agencies and IT departments
• Lead the localization of digital projects in new countries and territories in collaboration with local teams
• Ensure the activation of corporate content across digital channels and share best practices with local medical teams
• Analyze and assess the effectiveness of journey activation regarding engagement and reach to propose improvements
• Maintain existing digital tools to guarantee efficient use within omnichannel strategies
• Lead cross-functional initiatives such as CRM projects and universal consent
• Monitor and evaluate innovative digital solutions to enrich the omnichannel experience for healthcare professionals

Requirements

• Master’s degree in digital, e-health, or business
• Proven experience in medical and/or digital omnichannel marketing within the pharmaceutical industry or a specialized agency
• Strong technical knowledge of AI, data analysis, and the HCP engagement ecosystem (CRM, DAM, Google Analytics)
• Proficiency in ad platforms including Meta, Google, LinkedIn, and TikTok Ads
• Experience with CMS platforms such as Drupal or Ibexa
• Knowledge of SEO and GEO
• Analytical proficiency with tools like Excel, Tableau, or Power BI
• Fluent English communication skills

About the Company

Pierre Fabre Laboratories is a global leader combining pharmaceutical expertise with dermo-cosmetics. Present in 120 countries with over 10,000 employees, we manage international brands such as Eau Thermale Avène, Ducray, and Klorane. We are committed to the "We Care Movement," pushing the boundaries of science to unite health and beauty for the benefit of all.