Media Strategy Manager

Responsibilities

• Serve as the primary media point of contact and owner of integrated media strategy, channel planning, and campaign execution.
• Develop data-informed media strategies grounded in audience, channel, and marketplace insights to drive business outcomes.
• Define clear media strategy briefs, including campaign parameters, audience strategies, and testing agendas.
• Leverage analytics, measurement models, and programmatic buying to optimize media performance.
• Partner cross-functionally with Marketing, Creative, Decision Science, and agency teams to deliver high-impact work.
• Manage multiple media workstreams and the finance process, including agency investment tracking and invoices.

Requirements

• 10+ years of experience in media planning or managing large-scale consumer campaigns.
• Experience creating compelling executive-level communications and presenting to stakeholders.
• Proven experience in planning and executing integrated, multi-channel media strategies.
• Meta Blueprint certification in digital planning skills.
• Demonstrated experience managing media agency resources.
• Strong proficiency in using media measurement and analytics to drive actionable recommendations.
• Ability to operate effectively in deadline-sensitive and ambiguous environments.

Preferred Qualifications

• Experience partnering with creative teams to align creative and media strategies.
• Experience collaborating with data science teams on advanced testing frameworks and A/B testing.
• Hands-on experience with programmatic media buys and audience segmentation.
• Experience integrating emerging AI and machine learning technologies across the media lifecycle.
• Demonstrated ability to use AI tools to optimize workflows and drive efficiency.

About the Company

Meta builds technologies that help people connect, find communities, and grow businesses. As we move beyond 2D screens toward immersive experiences like augmented and virtual reality, we are shaping the next evolution of social technology.