Media Strategist

Responsibilities

• Serve as the primary project lead for sponsorships, special projects, and Good Morning Texas campaigns from ideation through execution and recap.
• Coordinate all campaign elements and deliverables across Sales, Marketing, Production, Content, Digital, and Client Services.
• Act as the central liaison between the Sales Department and the Good Morning Texas production team to manage segment coordination and schedules.
• Develop professional sales presentations, sponsorship decks, one-sheets, and marketing collateral to support revenue generation.
• Assist Account Executives in creating customized, integrated marketing solutions leveraging linear, digital, streaming, and content assets.
• Manage internal workflows to ensure seamless communication and execution of complex advertising campaigns.
• Monitor campaign fulfillment to ensure all contracted elements are delivered accurately and on time.
• Prepare post-campaign performance reports, translating results into meaningful insights for clients.

Requirements

• 3-5+ years of experience in media, marketing, advertising, project management, or sponsorship activation.
• Exceptional organizational skills with the ability to manage multiple complex projects simultaneously.
• Strong written and verbal communication skills with the ability to work effectively across all levels of an organization.
• Proven experience developing client-facing presentations and marketing materials.
• Detail-oriented mindset with a commitment to accuracy, accountability, and follow-through.

Preferred Qualifications

• Familiarity with broadcast and streaming television.
• Experience with digital media, sponsorships, and integrated marketing campaigns.

Benefits

• Comprehensive medical, dental, and eye care coverage.
• 401(k) program with company match (up to 4%).
• Access to virtual doctor appointments via Teladoc and therapy sessions through Spring Health.
• Generous Paid Time Off (PTO) and nine paid holidays per year.

About the Company

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.