Media Specialist

Responsibilities

• Support the execution of paid media campaigns across search, social, programmatic, and digital channels
• Assist with audience targeting, campaign setup, ad trafficking, and budget monitoring
• Implement and maintain campaign tracking using GA4, UTM tagging, and pixel placements
• Collaborate with content, design, and product marketing teams on creative assets
• Monitor and report on performance metrics such as CTR, CPC, CPA, CPL, and MQL
• Perform basic optimizations including targeting updates and creative rotation
• Coordinate with external vendors, media agencies, and MarTech partners
• Support global events and webinars through campaign amplification and tracking
• Assist with branded merchandise and swag initiatives
• Ensure all campaigns adhere to brand guidelines and regulatory requirements

Requirements

• 1–3 years of experience in paid media or digital marketing
• Experience in B2B biotech, life sciences, pharmaceuticals, or scientific technology preferred
• Proficiency with Google Ads, LinkedIn Campaign Manager, or Meta Ads Manager
• Basic knowledge of GA4, UTM tracking, and pixel implementation
• Familiarity with reporting tools like Looker Studio or Excel
• Strong attention to detail for QA of campaign setups and creative assets
• Excellent verbal and written communication skills

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match (vests on day one)
• Paid parental leave after three months
• Paid time off including vacation, personal, sick, and floating holidays
• Flexible spending and health savings accounts
• Life, AD&D, short-term, and long-term disability coverage
• Commuter benefits and well-being initiatives

About the Company

Founded in 2002, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products.