Media Planning Manager

Responsibilities

• Develop and champion data-driven media strategies for enterprise clients across the APAC region
• Conduct in-depth analysis of market trends, consumer behavior, and competitive landscapes
• Define optimal media mix, audience targeting, budget allocations, and flighting strategies
• Manage market-specific test plans and learning agendas to drive regional innovation
• Design integrated media plans across Google, Apple Search Ads, and major social platforms
• Establish robust measurement frameworks and KPIs for all APAC media campaigns
• Serve as the primary strategic point of contact for clients regarding the campaign lifecycle
• Provide strategic guidance on channel selection, ad formats, and measurement

Requirements

• 5+ years of experience in media planning or digital strategy with APAC multi-market focus
• Proven experience managing enterprise-level clients and large-scale budgets
• Business-level fluency in English
• Expertise in Google (Search, Display, YouTube), Apple Ads, and Social Media platforms
• Strong understanding of the app ecosystem, including ASO, MMPs, and in-app event tracking
• Exceptional analytical skills to interpret complex market data and derive actionable insights
• Experience designing and managing comprehensive test and learn agendas
• Outstanding communication and client-facing presentation skills

Preferred Qualifications

• Experience with APAC media planning tools or syndicated research platforms
• Familiarity with local data privacy laws and advertising regulations in APAC markets
• Experience working within a global agency network for international clients

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.