Media Planning Executive

Responsibilities

• Conduct audience research using syndicated and first-party data sources
• Manage creative specifications
• Support the creation of tactical presentations and media plans
• Oversee campaign launches using the Launch Tracker
• Perform QA on media plan setups
• Draft commentary on media performance and review quality
• Adhere to team quality standards for reporting and delivery
• Track monthly campaign performance and targets across all channels
• Contribute ideas for campaign experiments and prioritize testing
• Provide content for campaign wrap-up presentations

Requirements

• At least 1 year of experience in digital media or advertising
• Working knowledge of search, social, display, video, and programmatic media buying
• Experience with media research tools such as Comscore, GWI, TGI, YouGov, or Keyword Planner
• Expertise with Google Suite (Slides, Sheets, Docs) and Looker Studio
• Proficiency in handling and analyzing large datasets
• Strong organizational and multitasking skills
• Ability to work to deadlines and collaborate in a team environment
• Proficiency in PowerPoint and Excel

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.