Media Planning Executive

Responsibilities

• Conduct audience research using syndicated and first-party data sources
• Manage creative specifications
• Support the creation of tactical presentations and media plans
• Oversee campaign launches using the Launch Tracker
• Perform QA on media plan setups
• Draft and review commentary on media performance
• Monitor campaign performance and targets across all channels
• Contribute ideas for campaign experiments and wrap-up presentations

Requirements

• At least 1 year of experience in digital media or advertising
• Knowledge of search, social, display, video, and programmatic media buying
• Experience with media research tools like Comscore, GWI, TGI, YouGov, or Keyword Planner
• Proficiency with Google Suite (Slides, Sheets, Docs) and LookerStudio
• Strong data analysis and visualization skills
• Excellent organizational and multitasking abilities
• Strong communication and teamwork skills

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.