Media Planner Sr

Responsibilities

• Develop integral media strategies aligned with client business objectives, ensuring correct investment distribution and channel selection.
• Supervise digital campaign planning, ensuring the application of global, regional, and local best practices.
• Coordinate the development and execution of digital campaigns alongside Media Planners, implementation teams, and specialists.
• Monitor campaign performance and ensure the fulfillment of Key Performance Indicators (KPIs), identifying optimization opportunities.
• Collaborate with Strategy, Data, and Audience teams to ensure execution is aligned with business goals.
• Prepare and present analysis, reports, and strategic recommendations to clients and internal stakeholders.
• Lead and develop the digital team, promoting professional growth and efficient collaboration.

Requirements

• Bachelor's degree in Advertising, Marketing, Communication, or a related field.
• 6+ years of experience in media planning within media or advertising agencies.
• Proven experience managing digital campaigns and building omnichannel strategies.
• Experience in budget management and investment optimization.
• Experience in direct client relationship management.
• Intermediate English level.
• Proficiency with tools such as Google Ads, Meta Ads, TikTok Ads, DV360, and Google Analytics.
• Intermediate-to-advanced Excel and PowerPoint skills.

Preferred Qualifications

• Knowledge of the programmatic advertising environment.
• Experience with Comscore, Advertmind, or similar industry tools.

About the Company

Starcom, part of the global Publicis Groupe, is a leading advertising and communications agency. We specialize in providing creative and strategic solutions in digital marketing, media, and public relations, connecting brands with their audiences through advanced technology and innovative media strategies.