Media Planner

Responsibilities

• Develop media plans and recommendations for clients by translating strategic visions into media objectives
• Oversee live media campaigns including managing budgets, pacing, and campaign optimization
• Participate in client-facing interactions to deliver media strategies and performance insights
• Work collaboratively with internal teams including media buyers, strategists, and designers
• Stay updated on digital media trends through media partner relationships and R&D projects

Requirements

• 2-4 years experience in cross-channel media planning with a digital focus
• Experience translating business goals into cohesive media strategies and KPIs
• Proven record of managing large-scale, multi-channel media campaigns
• Understanding of digital and traditional media strategy, planning, and analysis tools
• Exceptional attention to detail regarding budgeting, pacing, and spend tracking
• Ability to manage multiple clients and projects on time and within budget

About the Company

Blue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. They work with clients ranging from Google and UNICEF to Amnesty International and Oxfam to transform how brands and causes influence policy and grow communities.