Media Manager

Responsibilities

• Co-lead media strategy and campaign implementation for key brand market combinations in the South Cone region.
• Implement digital negotiations and added values with key vendors such as Google and Facebook.
• Drive the test & learn agenda to align with global vision and regional business objectives.
• Lead the Connections Planning process in collaboration with the Latam Media Manager.
• Implement full-funnel audience strategies and optimize performance across LATAM.
• Drive media innovation through sponsorships and special TV actions, working cross-functionally with Marketing, Trade, and Analytics.
• Utilize data from Insights and Analytics (Brand Lifts, MMMs) to create actionable insights.
• Create and present quarterly performance reports to Marketing Directors to improve campaign effectiveness.

Requirements

• Bachelor's Degree in Marketing, Advertising, Engineering, Economics, or a related field.
• 10 years of experience in marketing or media within the FMCG industry or an agency environment.
• Advanced proficiency in both English and Spanish.
• Must be located in Buenos Aires, Argentina.

About the Company

Haleon is a purpose-driven, world-class consumer company dedicated to putting everyday health in the hands of millions. Our trusted portfolio includes leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. We combine deep human understanding with trusted science to deliver better everyday health with humanity.