Media Insights Manager

Responsibilities

• Own the end-to-end media measurement framework, ensuring decisions are grounded in consistent methodology across strategic and tactical layers.
• Lead the relationship with the in-house MMM team, translating model outputs into clear investment recommendations for Media and Finance.
• Define the brand and commercial KPI hierarchy and set principles for triangulating between MMM, attribution, and experimentation.
• Oversee the omnichannel experimentation programme, including geo tests, incrementality studies, and conversion/brand lift research.
• Develop actionable insights regarding long-term brand equity and short-term revenue to inform media planning and channel strategy.
• Partner with Media Operations and IT to set requirements for tagging, conversion tracking, and data warehouse provisioning.
• Manage and mentor the Media Insights Analyst and develop analytics capability across the wider Media team.

Requirements

• 5+ years of experience in marketing measurement, media analytics, or marketing science at a brand, agency, or consultancy.
• Hands-on SQL and Python skills with comfort working directly with data platforms and warehouses.
• Proven experience with Marketing Mix Modeling (MMM), either as a builder or a sophisticated consumer of models.
• Strong expertise in digital attribution methodology and its application within a multi-channel environment.
• Experience designing and executing marketing experiments (e.g., geo tests, incrementality) with statistical rigour.
• Excellent stakeholder management skills with the ability to translate complex data into executive narratives.
• Experience in team management and developing analytics talent.

Preferred Qualifications

• Experience activating measurement across multiple international markets (EMEA, US, APAC).

About the Company

Burberry is a purposeful, values-driven luxury brand dedicated to unlocking the power of imagination. Founded in 1856, we aim to create the next generation of sustainable luxury while driving industry change and championing our communities.