Media Director - Europe

Responsibilities

• Lead the development and rollout of media capability frameworks across European markets to upskill marketing teams.
• Drive consistency in media planning, investment, activation, and measurement across the region.
• Manage and nurture Bacardi’s media agency relationships across Europe, ensuring high-performing strategic partnerships.
• Represent Bacardi externally with key media partners, platforms, publishers, and technology providers.
• Partner with Global Media Leadership to shape the global media strategy, standards, and long-term vision.
• Act as the European voice in global media discussions to ensure regional needs and market realities are represented.

Requirements

• Significant experience in media strategy, planning, activation, and leadership, ideally across multiple European markets.
• Proven track record of building media capability across markets, teams, or business units.
• Strong understanding of full-funnel media, including brand-building, digital, social, commerce, and programmatic.
• Deep understanding of media effectiveness and measurement (e.g., MMM, brand lift, attribution, and ROI/ROAS).
• Demonstrated experience managing and improving agency relationships at scale.
• Exceptional influencing skills with senior stakeholders in a matrixed organization.
• Fluent English; additional European languages are a plus.
• Experience in spirits, FMCG, luxury, or consumer brand environments is preferred.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday/paid time off, including a dedicated volunteer day.
• Medical, critical illness, and life insurance.
• Employee Assistance Programs and family-friendly, inclusive leave policies.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With more than 160 years of heritage and a portfolio of over 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founder's mentality.