Media Buyer/Digital Marketing Specialist

Responsibilities

• Develop and execute media buying strategies across multiple digital platforms including LinkedIn, Google Ads, Facebook, and YouTube.
• Manage end-to-end campaign execution, including audience segmentation, creative direction, ad trafficking, and budget allocation.
• Monitor and analyze campaign performance to identify optimization opportunities and ensure KPIs are met or exceeded.
• Conduct A/B and multivariate testing on creatives, ad copy, and landing pages to drive continuous improvement.
• Collaborate with content, creative, and analytics teams to ensure brand alignment and cohesive messaging.
• Prepare regular performance reports and provide strategic recommendations to stakeholders.

Requirements

• 4-5 years of experience in media buying and digital marketing.
• Strong proficiency in Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
• Proven track record of managing budgets and achieving performance goals.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Proficiency in analytics tools such as Google Analytics and Meta Insights.
• Strong communication and project management skills.

Preferred Qualifications

• Experience conducting paid campaigns with a successful record of achieving KPIs.
• Experience working with e-commerce, SaaS, or technology-focused brands.
• Certifications in Google Ads, Meta Blueprint, or other relevant platforms.

About the Company

Index InfoTech is a leading business transformation consulting company. We serve SME and enterprise clients, driving their digital transformation strategy through business process re-engineering, digital design, architecture, and the deployment of business-critical solutions. Headquartered in Dubai with offices in India, North America, and the Middle East, we deliver world-class enterprise solutions globally.