Media Analyst

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. EssenceMediacom, part of the collective, is an innovative media agency that combines data science, technology, and creativity to drive growth for leading global brands.

Responsibilities

• Manage paid media campaigns in Meta Ads with a focus on Always-on social content boosting
• Control daily campaign budgets to ensure spending efficiency
• Produce detailed reports to track and monitor results
• Develop insights, optimizations, A/B tests, and improvements to achieve account goals
• Participate in periodic meetings with clients and partners to discuss performance and strategy
• Train, monitor, and review the tasks of interns
• Provide coverage for festivals and product launches with flexible hours

Requirements

• Previous experience with Meta campaigns and result optimization
• Proficiency in Meta Ads, Google Ads (YouTube), TikTok Ads, Excel, and PowerPoint
• Experience in budget management and campaign expenditure control
• Strong communication skills for client and team interaction
• Ability to build reports, analyze data, and explain metrics
• Strong time management, task management, and organizational skills
• Availability for flexible hours to cover product launches and events

Preferred Qualifications

• English proficiency
• Knowledge of social media management