Media Analyst

Responsibilities

• Analyze media campaign performance across search, social, display, and video
• Integrate and analyze organic social and influencer marketing data
• Identify trends, opportunities, and areas for improvement based on campaign results
• Provide data-driven recommendations for investment redistribution, audience optimization, and creative performance
• Prepare reporting presentations in PowerPoint including executive summaries and actionable insights
• Clean, structure, and validate data from multiple sources
• Collaborate with media, account, and analytics teams to ensure reporting quality

Requirements

• At least 2 years of experience in media analysis or marketing analytics
• Proven experience analyzing media data, organic social, and influencer marketing campaigns
• Ability to extract insights and convert them into actionable recommendations
• Advanced proficiency in Microsoft Excel
• High level of English (spoken and written)
• Familiarity with Google Ads, Meta Ads Manager, Google Analytics, or TikTok Ads Manager

Preferred Qualifications

• Knowledge of Tableau or Power BI

Benefits

• Flexible working hours
• 25 days of vacation per year plus Christmas Eve, New Year's Eve, and Holy Week
• Hybrid, full remote, or onsite work models
• Personalized career plan and continuous training
• English language training classes
• No dress code
• Exclusive discounts and growth time
• Access to Coverflex
• Maternity support initiatives and equality/diversity policies

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients like Microsoft, Coca-Cola, and Nestlé.