Media Analyst

Responsibilities

• Plan, execute, and optimize digital media campaigns focused on performance and revenue generation for e-commerce
• Manage campaigns on Google Ads, Meta Ads, and other paid media channels
• Monitor key performance indicators such as ROAS, CPA, CAC, conversion, and revenue
• Develop result analyses and present strategic recommendations based on data
• Manage media investments to ensure efficient budget allocation
• Conduct A/B testing, audience analysis, and creative/journey optimization
• Prepare reports and executive presentations with insights
• Collaborate with CRM, E-commerce, BI, and Content teams

Requirements

• Solid experience managing Google Ads and Meta Ads campaigns
• Experience with performance media for e-commerce
• Knowledge of acquisition, remarketing, and conversion funnel strategies
• Experience analyzing performance indicators and data-driven optimization
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Looker Studio
• Mastery of Excel or Google Sheets for data analysis
• Analytical, organized, and problem-solving mindset

Preferred Qualifications

• Experience with Retail Media platforms
• Knowledge of Shopping, Performance Max, and Demand Gen campaigns
• Experience with incrementality testing and attribution models
• Experience with automation tools and dashboards

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients like Coca-Cola, Microsoft, and Nestlé.