Media Analyst

Responsibilities

• Work with the Analytics Manager and media teams to create measurable online and offline campaign objectives and KPIs
• Determine campaign data and tracking requirements
• Manage measurement systems for data capture and reporting
• Perform ongoing analysis using Excel, SPSS, or SAS to ensure timely campaign optimization
• Conduct client-specific analyses including customer segmentation, profiling, and competitive market research
• Build a body of knowledge on media, technology, and strategy performance to inform future budget and partner decisions

Requirements

• 1-2 years of experience within an analytics function in the marketing industry or multiple dedicated internships
• Experience in data mining and analyzing large data sets to develop actionable insights
• Strong understanding of statistical techniques, including hypothesis development and experiment design
• Proficiency in Excel and PowerPoint
• Ability to learn new systems and tools quickly

Preferred Qualifications

• Proficiency in SQL and understanding of database structures
• Knowledge of visual techniques for data analysis and presentation (e.g., Tableau)
• Familiarity with web measurement technologies such as Adobe SiteCatalyst or ad serving platforms
• Experience with syndicated media research systems like Nielsen, comScore, or MRI
• Knowledge of current online media industry issues such as attribution, targeting, and privacy

Benefits

• Medical, dental, and vision coverage
• 401K retirement planning
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

Spark Foundry is a leading media agency that helps brands evolve their marketing by leveraging identity, commerce, and artificial intelligence. Part of Publicis Media, we combine a start-up spirit with powerhouse data assets to drive business transformation through media.