Posted 8 hours ago
Media Advertising Operations Associate
WPP MediaMedia Advertising Operations Associate
Requirements
1-3 years experience in digital performance roles, Intermediate-advanced Google Ads and Meta Ads, TikTok Ads experience, Knowledge of eCommerce KPIs, Excel/Google Sheets proficiency
Skills
Google AdsMeta AdsTikTok Ads
About the role
Responsibilities
- Configure and structure conversion campaigns on Google Ads, Meta Ads, and TikTok Ads
- Execute technical campaign loads including Search, Shopping, catalog campaigns, and dynamic remarketing
- Monitor daily budget consumption and key performance indicators (KPIs)
- Execute tactical optimizations such as bid adjustments, audience targeting, and creative rotation
- Manage and validate product feeds for Merchant Center and Meta catalogs
- Ensure technical implementation during high-demand commercial events like Black Friday
- Perform exhaustive Quality Assurance (QA) to ensure zero configuration errors
- Prepare periodic performance reports and support strategic analysis
Requirements
- 1 to 3 years of experience as a Digital Trafficker, Implementation Specialist, or similar performance-focused roles
- Intermediate to advanced proficiency in Google Ads and Meta Ads
- Experience with TikTok Ads
- Solid understanding of eCommerce logic and performance KPIs (CPA, CPC, CTR, ROAS, ROI, Conversion Rate)
- Proficiency in Excel or Google Sheets (pivot tables, lookup formulas, and basic data analysis)
About the Company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.
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Get started — it's freeMedia Advertising Operations Associate
WPP Media · Bogota
