Media Activation Manager

About the Company

WPP is the trusted growth partner for the world’s leading brands. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

Responsibilities

• Execute and optimize programmatic and biddable campaigns focused on display and video channels
• Own up to 3 campaigns end-to-end while assisting on others as needed
• Deliver media plans, wrap-ups, and milestone outputs according to timelines
• Launch campaigns in compliance with DSP/DMP best practices
• Meet campaign objectives and KPIs through steady optimization and performance improvement
• Manage and guide at least one junior team member
• Act as an escalation point for campaign-level issues

Requirements

• 3-4 years of experience in programmatic or ad-tech buy-side (agency, trading desk, or DSP)
• Proficiency in enterprise-level DSPs such as DV360, The Trade Desk, or MediaMath
• Experience executing campaigns for both Brand and Direct Response objectives
• Proven experience managing at least one direct report
• Strong analytical skills with the ability to derive actionable insights from raw data
• Deep understanding of the programmatic/ad-tech ecosystem

Preferred Qualifications

• Strong experience with the Google stack
• Experience with Data Management Platforms (DMPs)
• Familiarity with Creative Management Platforms (CMPs)
• Experience working with data science teams and campaign analytics fundamentals
• Google Analytics certification
• Familiarity with HTML, Javascript, SQL, Python, or R