Martech Lead (Strategy & Operations)

Responsibilities

• Own the global MarTech roadmap for FCTG Corporate brands, including FCM and Corporate Traveller
• Conduct quarterly and annual stack audits to evaluate performance, utilization, and ROI
• Define integration requirements across marketing, sales, analytics, and data platforms
• Manage vendor evaluation, procurement support, and contract renewal processes
• Develop governance frameworks, documentation standards, and usage guidelines to drive tool adoption
• Define and report on success metrics such as CPL, MQL-to-SQL conversion, and attribution accuracy

Requirements

• 4-6+ years of experience in marketing technology, marketing operations, or digital marketing strategy
• Hands-on experience owning and optimizing a MarTech stack within a B2B organization
• Strong understanding of CRM, marketing automation, attribution models, and analytics platforms
• Proven experience leading MarTech implementations and integration initiatives
• Experience with vendor evaluations, procurement processes, and commercial negotiations
• Ability to connect technology decisions directly to commercial KPIs like CAC and MQL quality

Preferred Qualifications

• Experience in B2B lead generation environments such as travel or professional services
• Relevant certifications in Salesforce, Marketing Automation, or Google Analytics
• Familiarity with platforms including Salesforce Account Engagement, StackAdapt, GA4, or Power BI

Benefits

• Market-aligned remuneration package with annual salary reviews
• Access to individualized Learning & Development pathways and LinkedIn Learning
• Exclusive staff discounts across 500+ retailers, health, and wellness providers
• Significant travel discounts for flights, hotels, tours, and cruises
• Inclusive culture with support programs and regular social team events

About the Company

Flight Centre Travel Group is a global travel leader with a diverse portfolio of brands. We are committed to an inclusive culture and provide extensive career opportunities across our global network of businesses.