Marketing Strategy & Integrated Planning Coordinator

Responsibilities

• Support the day-to-day operations and execution of launch and sustain campaign strategies for Disney+ and Disney Channel titles
• Contribute to marketing strategy development and campaign planning processes
• Create and update key marketing documents, including Google Slide presentations and 360 marketing campaign decks
• Maintain calendars, grids, and one-sheets to track campaign milestones and deadlines
• Conduct ongoing industry and audience analysis of competitive brands and marketing trends
• Coordinate meetings, assemble agendas, manage invites, and distribute meeting notes
• Manage digital resources and file systems including Google Drive, BOX, and PIX lists
• Liaise with internal and external creative and marketing counterparts regarding asset requests and delivery

Requirements

• 1+ years of previous work experience (internships in marketing, brand, project management, or advertising/media agency included)
• B.S. or B.A. degree
• Proficiency in Keynote, Microsoft Office, and Google Workspace
• Mac proficiency
• Strong attention to detail, excellent communication skills, and the ability to work independently
• Passion for entertainment and the Disney brand, specifically kids and family content

Preferred Qualifications

• Experience at a direct-to-consumer, marketing agency, or entertainment company
• Basic knowledge of marketing mix, principles, and metrics
• Knowledge of Adobe Creative Suite, specifically Photoshop

About the Company

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks.