Marketing Strategist

Responsibilities

• Provide training and consultation to faculty and staff on marketing strategies, tools, and best practices.
• Develop internal resources for audience identification, channel selection, and market research.
• Conduct market analysis to support program and product positioning.
• Collaborate with subject matter experts to define marketing goals and strategic plans.
• Build and maintain relationships with field staff and county offices to strengthen regional marketing.
• Partner with communications teams to ensure alignment in messaging, branding, and creative assets.
• Plan, manage, and optimize digital marketing campaigns across platforms like Meta Ads and Google Ads.
• Monitor campaign performance and provide actionable insights to stakeholders.
• Coordinate with external vendors to support campaign execution.

Requirements

• Bachelor’s degree.
• 3 years of related experience.

Preferred Qualifications

• Extensive knowledge of strategic marketing campaigns and competitor research.
• Knowledge of agriculture and natural resources.
• Proven experience using Meta Ads, Google Ads, or Search Engine Marketing.
• Experience training others or providing professional guidance.
• Experience delivering presentations to large audiences.
• Experience using project management tools such as Trello.

Benefits

• Comprehensive health and work-life benefits, including medical and dental.
• Retirement benefits including defined benefit and defined contribution plans.
• Generous vacation, holiday, and sick time.
• Onsite childcare in Ames, Iowa.
• Life insurance and long-term disability.
• Flexible Spending Accounts and wellbeing programs.
• WorkFlex options available for some positions.

About the Company

Iowa State University is a land-grant institution dedicated to education, research, extension, and outreach. The Agriculture and Natural Resources (ANR) Extension and Outreach team provides research-based information and resources to educate Iowa’s farmers, producers, and agribusinesses, impacting communities across the state.