Marketing Specialist-Senior

Responsibilities

• Lead GTM strategy and execution for key business priorities, customer segments, and trade lanes
• Develop customer communications including emailers, webinars, newsletters, advisories, and engagement campaigns
• Plan and execute integrated marketing campaigns to drive awareness, engagement, and revenue growth
• Lead creative development for digital, print, social, presentations, videos, and sales collateral
• Manage sponsorships, customer events, trade forums, webinars, and brand activations
• Partner with Sales, Product, Operations, and Regional Marketing teams on strategic initiatives
• Manage agencies and external partners to ensure high-quality and timely execution
• Track campaign performance, engagement metrics, and ROI

Requirements

• 8+ years of experience in B2B marketing, GTM, customer engagement, or brand activation
• MBA or equivalent degree in Marketing, Business, or a related field
• Strong expertise in campaign management, creative development, and stakeholder management
• Excellent communication and project management skills
• Ability to work effectively in a fast-paced, matrixed environment

Preferred Qualifications

• Experience in logistics, transportation, supply chain, or multinational organizations

Benefits

• Career mobility and development opportunities including advancement and leadership programs
• Competitive total compensation and benefits package
• Programs to support employee well-being and flexible work arrangements

About the Company

FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories using a global air and ground network.