Marketing Specialist - Real Estate

Responsibilities

• Develop and implement comprehensive marketing strategies for residential and commercial real estate projects.
• Manage end-to-end property marketing campaigns across digital and offline channels.
• Create compelling content for property listings, brochures, social media, and advertisements.
• Optimize listings on real estate portals such as Bayut, Property Finder, and Dubizzle.
• Generate and manage qualified leads through SEO, PPC, email marketing, and social media campaigns.
• Conduct market research to identify trends, competitor activity, and pricing strategies.
• Collaborate with sales teams to align marketing efforts with revenue targets.
• Plan and execute property launches, open house events, and promotional activities.
• Monitor campaign performance and prepare detailed reports with KPIs and ROI analysis.
• Manage social media presence and brand positioning for real estate projects.

Requirements

• 5+ years of experience in Real Estate Marketing or a related field.
• Strong knowledge of the UAE real estate market.
• Proven experience in digital marketing campaigns and lead generation.
• Experience working with real estate portals and CRM systems.
• Proficiency in Digital Marketing (SEO, SEM, PPC, Social Media Marketing).
• Expertise in Google Ads and Meta Ads Manager.
• Experience with CRM tools such as HubSpot, Salesforce, or similar.
• Strong communication and negotiation skills.

About the Company

aqary investement and development is a real estate firm focused on property investment and development within the UAE market.