Marketing Specialist - Real Estate

Responsibilities

• Develop and implement comprehensive marketing strategies for residential and commercial real estate projects.
• Manage end-to-end property marketing campaigns across digital and offline channels.
• Create compelling content for property listings, brochures, social media, and advertisements.
• Optimize listings on real estate portals such as Bayut, Property Finder, and Dubizzle.
• Generate and manage qualified leads through SEO, PPC, email marketing, and social media campaigns.
• Conduct market research to identify trends, competitor activity, and pricing strategies.
• Collaborate with sales teams to align marketing efforts with revenue targets.
• Plan and execute property launches, open house events, and promotional activities.
• Monitor campaign performance and prepare detailed reports with KPIs and ROI analysis.
• Manage social media presence and brand positioning for real estate projects.

Requirements

• 5+ years of experience in Real Estate Marketing or a related field.
• Strong knowledge of the UAE real estate market is highly preferred.
• Proven experience in digital marketing campaigns and lead generation.
• Experience working with real estate portals and CRM systems.

Preferred Qualifications

• Proficiency in Digital Marketing including SEO, SEM, PPC, and Social Media Marketing.
• Expertise in Content Creation and Copywriting.
• Experience with Google Ads and Meta Ads Manager.
• Familiarity with CRM tools such as HubSpot or Salesforce.
• Strong market research and analytics capabilities.
• Excellent communication and negotiation skills.

About the Company

aqary investement and development is a real estate firm focused on strategic property development and investment opportunities.