Marketing Specialist

Responsibilities

• Support the development and execution of integrated marketing plans, focusing on New Product Introduction (NPI) campaigns
• Lead or participate in communication concept development to maximize product launch impact
• Plan and execute ATL/BTL materials, including offline and digital assets, in-store POP, and product collaterals
• Manage in-store visibility, including shopfront displays, fixtures, and retail experiences such as booths and window displays
• Develop and align POP timelines with GTM/ISM strategy and sales priorities
• Monitor and track campaign and NPI performance to derive insights and optimize future planning
• Handle event execution and on-ground activation
• Manage monthly marketing budget tracking, accruals, and system input

Requirements

• Degree in Marketing, Business, or related disciplines
• Minimum 3 years of relevant experience, preferably in consumer electronics or FMCG
• Strong command of written and spoken English and Chinese

Preferred Qualifications

• Excellent communication and presentation skills with the ability to collaborate across different functions and cultures
• Detail-oriented, self-motivated, and well-organized
• Ability to work under pressure and manage tight timelines

About the Company

LG Electronics is a global leader in technology, dedicated to creating innovative solutions for a better life. With a rich history spanning over six decades, we operate on a global scale across domains including Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.