Marketing Specialist

Responsibilities

• Develop, implement, and manage integrated marketing campaigns across digital, social media, email, and traditional platforms
• Create and maintain strategic marketing plans aligned with organizational objectives
• Conduct market research and competitive analysis
• Plan and oversee content calendars and marketing initiatives
• Manage marketing budgets and analyze campaign ROI
• Monitor and report on key performance indicators (KPIs)
• Collaborate with design, sales, and product teams for cohesive brand messaging
• Develop compelling copy and creative briefs
• Optimize email marketing campaigns through segmentation and personalization
• Support event planning, promotion, and post-event analysis
• Analyze marketing data to provide actionable insights

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 1–3 years of experience in marketing or digital marketing
• Expertise in executing multi-channel marketing campaigns
• Strong analytical skills and data interpretation abilities
• Proficiency with social media management, email marketing, and analytics tools
• Excellent written and verbal communication skills
• Strong organizational and project management skills
• Ability to manage multiple projects and meet deadlines
• Proficiency in budget management and financial analysis
• Experience with content calendar planning

Preferred Qualifications

• Knowledge of brand management and positioning
• Experience promoting online events and webinars
• Familiarity with CRM systems and marketing automation tools
• Knowledge of the Saudi Arabian market and regional consumer behavior
• Digital marketing certification

About the Company

A fast-growing hospitality and Food & Beverage company dedicated to creating memorable dining experiences through premium restaurant concepts, high service standards, and passionate teams across the Kingdom.