Marketing Specialist, Email & Retention

Responsibilities

• Plan and execute strategic email, push, SMS, and in-app marketing campaigns to drive revenue and engagement.
• Manage campaign lifecycles including conceptualization, scheduling, copywriting, and HTML edits.
• Own performance tracking and reporting for all lifecycle marketing channels.
• Execute segmentation-based campaigns customized by language, customer segment, and category affinity.
• Design and execute A/B and multivariate tests to optimize subject lines, creative content, and timing.
• Collaborate with operations and design teams to ensure smooth project launches and campaign optimization.

Requirements

• Bilingual proficiency in English and Mandarin.
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 2+ years of full-time experience in lifecycle marketing (email, push, SMS, in-app).
• Proficiency with analytics tools such as Google Analytics, Tableau, or GTM.
• Strong Excel skills, with SQL and HTML proficiency preferred.
• Proven experience with customer segmentation, targeting, automation, and A/B testing.
• Excellent copywriting skills and a strong visual/design sensibility.

Benefits

• 401(k) matching
• Health insurance (medical, vision, and dental)
• Paid time off (vacation, sick, and holidays)
• On-site gym, pool, and game rooms
• Employee discount
• Coffee and snacks

About the Company

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. We are committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform and mobile apps.